Novation // Innovation since 1992

THE STORY

Since 1992 Novation have been making electronic musical instruments for a constantly evolving community. They wanted to shout about their heritage, show the passion of their designers and explain the impact of their creations on artists. 

As a British brand, Novation needed a way to explain where they came from as they expanded to dealers and consumers overseas. And they commissioned us to make a short film about it. 

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THE APPROACH

From the inside it’s often difficult for companies to understand their own story. We helped Novation condense their history, and identify the key people who would be able to  artists who use their equipment to explain just what made them such landmarks. 

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THE OUTCOME

We created an engaging film that has been a huge success for Novation in explaining their brand to dealers overseas. They liked the film so much they put it on their Youtube where it’s been a huge success with consumers. 

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WHAT WE LOVED

Shooting Alt-J in a forest. Taking apart old synths with Chris Huggett. 

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Nick Kennedy