Showcasing the power and cutting edge tech of a new flagship sports and wildlife camera
CANON | GLOBAL PRODUCT LAUNCH
To convey the true power and potential of Canon’s amazing 1D X Mark III we put it in the hands of one of the world’s most exciting sports photographers to work his magic in a dream destination.
Ben Thouard was on our radar due to his incredible coverage of just one spot, the formidable Teahupo’o in Tahiti. He was the perfect fit for this project.
We spent a week with Ben, shooting underwater and on the water in boats and on jetskis. This complicated shoot in a far flung exotic place delivered just the right content to authentically showcase the product and brand.
With 500K views the films went on to feature in the top 10 all time viewed on Canon Europe’s Youtube Channel, gathering great engagement with a discerning audience.
Youtube comments:
“Wow, finally a brand that makes good content about cameras. Thank you!”
“Feels like a BBC production. Just incredible. The story, the pictures and the film all come together in great harmony.”
“Great story telling! When you, sometimes, have a hard time discerning the line between commercial and documentary.”