CANON | EMEA COMPETITION CAMPAIGN
Inspiring an audience to find ‘Room to Breathe’
Finally we collaborated with Canon Ambassadors to create tutorials for their channels and amplify the call to action.
Even though the competition was only open for four weeks, our films raked in over 500,000 views and smashed records for Canon. In total there were double the entries with contestants from over 30 countries.
For their third Red Line Challenge Canon wanted us to bring even more people to the party.
We designed a video campaign that included a hero film and over 30 assets (plus stills) for paid social. And we got them all from the same shoot.
To grab enthusiasts from all corners of EMEA we found influencers to create additional content and worked with them to craft films/posts and co-ordinated schedules for maximum impact.
Social comments
“This is so exciting!!”
“👏 vraiment sympa!”
“مشكورة جدا😍👏”
“I would love to give this a try! ❤️”